Connecticut Advertising Rules for Health and Wellness Practices
A sourced summary of Connecticut statutes governing advertising and marketing by med spas, physicians, dentists, and chiropractors. Every rule below was verified against the Connecticut General Statutes or a Department of Public Health publication on the date shown. Educational summary, not legal advice.
Verified against Connecticut Medical Examining Board (Department of Public Health) sources, 2026-07-02
Educational summary for practice owners. Not legal advice.
Deceptive conduct as a physician discipline ground
Connecticut has no standalone physician advertising statute. Instead, Conn. Gen. Stat. 20-13c authorizes the Medical Examining Board to restrict, suspend, or revoke a license for grounds including illegal, incompetent or negligent conduct in the practice of medicine, misrepresentation or concealment of a material fact, failure to adequately supervise a physician assistant, and violation of any provision of the chapter or its regulations. Marketing claims that cross into misrepresentation or negligent conduct are reached through these general grounds rather than an advertising-specific rule.
Conn. Gen. Stat. 20-13c, DPH Chapter 370 statutes (PDF) checked 2026-07-02
Med spa advertisements must disclose the providers
Conn. Gen. Stat. 19a-903c requires medical spas to post, in a conspicuous place accessible to customers, the names and specialty areas of any physician, physician assistant, APRN, or registered nurse performing cosmetic medical procedures. That same information must be contained in any advertisement by the medical spa, or the ad must state that the information is available on the spa's website and list the website address. Clients must also receive written notice of provider credentials before a procedure.
Conn. Gen. Stat. 19a-903c, Chapter 368ll checked 2026-07-02
Med spa supervision and in-person assessment
Under Conn. Gen. Stat. 19a-903c, a medical spa must employ or contract with a Connecticut-licensed physician, physician assistant, or APRN who actively practices in the state and has education, training, and experience in cosmetic medical procedures. Only those credentialed professionals or registered nurses may perform cosmetic medical procedures, and a credentialed provider must perform an initial in-person physical assessment of each person before a procedure is performed. Advertising a service the practice cannot lawfully staff under this structure creates exposure under the general deception grounds of the licensing statutes.
Conn. Gen. Stat. 19a-903c, Chapter 368ll checked 2026-07-02
Dental specialty claims require credentials and notice
Conn. Gen. Stat. 20-106a states that no licensed dentist shall designate in any manner that the practice is limited to an ADA-approved specialty area unless the dentist has completed two years of advanced or postgraduate education in that specialty and has notified the Dental Commission. Designating a limited practice outside this rule is itself a listed ground for disciplinary action under Conn. Gen. Stat. 20-114.
Conn. Gen. Stat. 20-106a and 20-114, Chapter 379 checked 2026-07-02
Dental fraud, deception, and fee practices
Conn. Gen. Stat. 20-114 makes fraud or material deception in the course of professional activities a discipline ground for dentists, and it lists specific fee and insurance conduct, including charging a patient a higher fee solely because the patient has dental insurance, intentionally misdescribing a procedure or treatment dates on third-party claim forms, and accepting insurance payment as payment in full when a deductible was waived without notifying the insurer. Discount and fee advertising should be structured so the advertised price is the price actually charged and reported.
Conn. Gen. Stat. 20-114, Chapter 379 checked 2026-07-02
Chiropractic fraud and material deception standard
Conn. Gen. Stat. 20-29 permits the Board of Chiropractic Examiners to take disciplinary action for the employment of fraud or deception in obtaining a license and for engaging in fraud or material deception in the course of professional services or activities. The chapter does not contain an advertising-specific section, so misleading marketing claims are evaluated under this general deception standard.
Conn. Gen. Stat. 20-29, Chapter 372 checked 2026-07-02
What this means by practice type
Med spas
Every advertisement, including social posts functioning as ads, either names the physician, PA, APRN, or RN performing cosmetic medical procedures with their specialty areas, or points to the website page that lists them. Confirm the supervising provider relationship and the in-person assessment workflow exist before promoting any injectable, laser, or peel service.(Conn. Gen. Stat. 19a-903c)
Dental
Do not market the practice as limited to a specialty (orthodontics, endodontics, and similar) unless the two-year advanced education requirement is met and the Dental Commission has been notified. Advertised discounts must match what is billed; the statute specifically targets insurance-linked fee manipulation.(Conn. Gen. Stat. 20-106a and 20-114)
Chiropractic
Connecticut's chiropractic chapter has no advertising section, so the compliance bar is the fraud or material deception standard in Conn. Gen. Stat. 20-29. Outcome claims, superlatives, and condition-treatment promises should be supportable, because deception in professional activities is the discipline hook.
Longevity and GLP-1 clinics
Weight-loss and longevity programs marketed through virtual visits fall under Conn. Gen. Stat. 19a-906, which holds telehealth to the same standard of care expected for in-person care and requires documented informed consent. Advertising a prescription outcome the clinical pathway cannot lawfully deliver risks the misrepresentation and negligent-conduct grounds in Conn. Gen. Stat. 20-13c.(Conn. Gen. Stat. 19a-906)
Telehealth posture
Conn. Gen. Stat. 19a-906 permits any health care provider licensed under Title 20 to deliver telehealth within their scope of practice, subject to the standard of care applicable to the profession and expected for in-person care. Providers must obtain and document patient consent after explaining the treatment methods and limitations of the telehealth platform, and no telehealth provider may prescribe Schedule I, II, or III controlled substances via telehealth except for limited psychiatric and substance use disorder exceptions consistent with federal law. The statute also prohibits telehealth providers and hospitals from charging a facility fee for telehealth services.
Conn. Gen. Stat. 19a-906, Chapter 368ll checked 2026-07-02
Common questions
Can a Connecticut med spa advertise discounts or promotional pricing?
The statutes reviewed do not address med spa discount advertising directly. What Conn. Gen. Stat. 19a-903c does require is that any med spa advertisement include the names and specialties of the providers performing cosmetic medical procedures, or point to the website page listing them. A discounted offer still carries that disclosure obligation, and pricing claims that misstate what patients actually pay can be reached through the general fraud and misrepresentation grounds in the licensing statutes.
Are patient testimonials and before-and-after photos allowed in Connecticut?
Connecticut's licensing statutes for physicians, dentists, and chiropractors do not contain a testimonial or before-and-after photo rule; the board's published statutes do not address this directly. The operative constraints are the general grounds for discipline, including misrepresentation and fraud or material deception in professional activities, so testimonials and photos should reflect real, unaltered results and typical outcomes rather than implied guarantees.
Who has to be behind a Connecticut med spa?
Conn. Gen. Stat. 19a-903c requires each medical spa to employ or contract with a Connecticut-licensed physician, physician assistant, or APRN who actively practices in the state and has training and experience in cosmetic medical procedures. Only those professionals or registered nurses may perform cosmetic medical procedures, and a credentialed provider must complete an in-person physical assessment before each procedure. The statute regulates staffing and supervision rather than ownership, and the sources reviewed do not set out a separate ownership rule for med spas.
Marketing that survives your board
The free growth audit includes a compliance read of your current site and ads against your state's advertising rules.