Own Your Zip Code's Map Pack and Its 11pm Searches
Franchises can undercut your price. They can't out-rank or out-review you in your own neighborhood.
The DSO can outspend you
Rank & Rejuvenate builds local search and booking systems for independent dental practices holding their ground against corporate groups. We know what the squeeze looks like from the owner's chair.
Hygiene holes and open chairs on a schedule that used to fill itself.
PPO write-offs compressing production while overhead climbs.
A DSO bidding on your own city's keywords with a corporate budget.
An agency report full of impressions you can't tie to a single new patient.
The corporate group wins on ad budget. It does not automatically win your neighborhood's search results, your reviews, or the trust that converts a consult. That fight is winnable, and it's the one we pick.
The battlefield is local search
Industry benchmarks put roughly 46 percent of dental searches on local intent, and the top 3 map results capture about 70 percent of the clicks. Practices holding those spots with strong reviews attract 20 to 40 percent more new patients.
Acquisition benchmarks run $150 to $300 for a general dentistry patient and $400 to $800 for an implant or cosmetic case, with DSOs bidding up the same local keywords every quarter.
Those are market numbers, not our claims. The point is where the leverage sits: the map pack is the cheapest new-patient flow in dentistry, and most independents are leaving it to the group down the street.
Two engines. One campaign.
Everything we run for a dental practice fits one of two engines, and both report in your numbers: new patients, production, case acceptance.
Engine 01
The Build
A custom-coded practice website with online booking and procedure pages for the cases you actually want: implants, veneers, full-arch, Invisalign. Fast on a phone at 9pm, because a large share of appointment requests arrive after your front desk goes home.
Every call and booking is tracked to its source, so your treatment coordinator knows exactly which channel filled the chair.
Engine 02
The Protocol
Google Business Profile, review velocity, local rankings, and treatment pages built to be the answer in Google and in AI search. Measured with geo-grid heatmaps, Search Console, and 30/60/90 checkpoints.
Honest sequencing: ads and profile work produce in weeks while SEO compounds behind them. Directionally, ranking improvements in 60 to 90 days and map pack movement in 90 to 120. Not a guarantee, a trajectory we track in the open.
Chase the cases that change the math
Hygiene volume keeps the lights on. Implants, veneers, and full-arch cases change practice economics, and most of that work is cash pay that PPO write-offs never touch.
We build procedure-specific campaigns and landing pages for the consults you want more of, then support case acceptance with structured consult follow-up. The industry benchmark for treatment-plan acceptance sits at 75 to 80 percent. Unconverted high-value consults are the biggest hidden revenue loss in a cosmetic-leaning practice.
Referrals stay your best channel. They are also unpredictable, and that gap is exactly what a measured digital engine exists to fill.
Your license comes first
HIPAA, FTC, and your state dental board sit above every optimization we could ever make. Compliance is the default, not an add-on.
Before and after photos
Written patient authorization before any image is used anywhere. A full-face photo can itself be protected health information.
Review responses
We respond to reviews without ever confirming someone is a patient. No names, no conditions, no dates.
Paid social creative
Meta prohibits before and after images in healthcare ads. Our creative is built around that rule, not against it.
Claims and copy
No guaranteed outcomes, no superlatives your state dental board regulates. FTC substantiation standards apply to every page we write.
Month to month. You own everything.
Site, domain, ad accounts, analytics, data. All yours from day one. Fire us and keep it all. We re-earn the work every 30 days, which is the opposite of the contract that burned you last time.
No contract. No pitch deck. We show you exactly what your market looks like.
Questions dentists ask
How will I know the marketing is actually working?
Call tracking and booking attribution on everything we run. Your monthly report shows new patients by channel, cost per booked patient, and what each channel produced. If you can't read it in 60 seconds, we rewrite it.
Every agency promised results. Why should I believe you?
We don't guarantee rankings or patient volumes, and you should distrust anyone who does. We guarantee full visibility into what your money produced, month to month, with a 30-day exit if the numbers don't earn the next one.
I don't have time to manage another vendor.
One 30-minute call a month. We build the site, the profile, the campaigns, and the content. Your only job is approvals, and your front desk keeps doing what it does.
Will marketing put my license at risk?
Compliance beats every optimization we make. HIPAA-aware tracking, written consent before any patient photo, claim-safe copy under your state dental board's advertising rules. Your license is the first stakeholder in the campaign.
Procedure marketing
Market a high-value procedure
High-intent pages for the cases patients research by name, built to win the consultation and the case.
Ready to win your map pack back?
A free growth audit of your rankings, reviews, profile, and booking flow. Findings first, in plain numbers, before you spend a dollar.