Marketing That Fills Both Sides of Your Schedule
Medical patients search symptoms, cosmetic patients research procedures. We win both intents across Google, Maps, and AI, with the trust a physician-led practice requires.
One practice, two patients
A dermatology site has to win two very different searches
The medical side
Insurance-based patients searching symptoms and conditions: acne, eczema, psoriasis, suspicious moles, rashes, skin checks. High intent, high trust, and held to the Your Money or Your Life bar for health content.
The cosmetic side
Cash-pay patients researching elective procedures: Botox, dermal fillers, laser resurfacing, chemical peels. A long, comparison-heavy decision won on credibility and clear information.
What we build for a dermatology practice
Condition and procedure pages
One page per real service, from medical conditions to cosmetic procedures, written for how patients actually search and free of outcome promises.
Board-certified authorship
A named dermatologist attached to clinical content, so the expertise behind every page is visible to patients and to search engines.
Local map pack
Profile, proximity, reviews, and on-site signals engineered to win the three-result pack, measured across a geo-grid of your real catchment.
AI answer visibility
Answer-first pages and structured data so ChatGPT, Gemini, and Google AI Overviews can name and cite your practice.
Questions dermatology owners ask
Can you market both the medical and cosmetic sides of the practice?
Yes, and keeping them distinct is the point. Medical dermatology content is written to inform an insurance patient searching a symptom, accurately and without a sales tone. Cosmetic content is written for a cash-pay patient comparing elective procedures. Both live on one site, each speaks to its own intent, and neither undercuts the other.
Why does E-E-A-T matter so much for a dermatology site?
Because dermatology is health content, which search engines treat as Your Money or Your Life material and hold to a higher trust standard. Named board-certified authorship, accurate and current information, and citations to reputable medical sources are what let a health page rank at all, get cited by AI assistants, and reassure a patient enough to book. We build that in rather than bolt it on.
Do you guarantee rankings or new patient volume?
No, and you should be cautious of anyone who does, because nobody honestly controls Google. What we commit to is a sound method, monthly visibility into rankings, map pack position, and AI answers, and reporting that ends at booked appointments rather than a traffic chart. Timelines are directional and we manage them in the open.
Do we own everything if we part ways?
Yes. Your site, your domain, your Google Business Profile, your content, your analytics, and your data are yours. We work month to month, so retention depends on the numbers moving, and nothing leaves with us if you decide to go.
See your dermatology market
One free strategy plan: your rankings on the medical and cosmetic sides, your reviews, your booking flow, and where patients are going instead.