New Hampshire Advertising Rules for Health and Wellness Practices
A sourced summary of New Hampshire's advertising standards for physicians, dentists, chiropractors, and med spa operators. Every rule below was verified against the statute text on the state's official site on the date shown. Educational reference, not legal advice.
Verified against New Hampshire Board of Medicine (RSA 329:2) sources, 2026-07-02
Educational summary for practice owners. Not legal advice.
False, misleading, and superiority claims by physicians
RSA 329:17 lists among the grounds for disciplinary action a physician who has included in advertising any statement of a character tending to deceive or mislead the public, or any statement claiming professional superiority. This is the state's core advertising standard for MDs and DOs, and it reaches superiority language such as best or top rated, not just outright falsehoods. The Board of Medicine can pursue license discipline on this basis.
RSA 329:17, VII(g) checked 2026-07-02
Advertising drugs of unknown formula or misrepresented anesthesia
The same physician discipline statute makes it sanctionable to advertise the use of any drug or medicine of an unknown formula, or any system of anesthetic that is unnamed, misnamed, misrepresented, or not in reality used. Practices promoting proprietary blends, compounded injections, or sedation options should describe them accurately and by name. Marketing an unidentified formula is a specific statutory ground for discipline in New Hampshire.
RSA 329:17, VII(h) checked 2026-07-02
Dental advertising: deception, superiority, and painless claims
RSA 317-A:17 subjects dentists to discipline for advertising by any medium that deceives or is intended to deceive the public concerning dental services, techniques, the qualifications of a licensee, or the prices to be charged. It separately prohibits advertising that claims or suggests professional superiority over other licensees, or that the licensee performs services in a painless manner. Price deception is expressly named, so advertised fees and specials need to match what patients are actually charged.
RSA 317-A:17, II(h) checked 2026-07-02
Dentist name and specialist designation required in every ad
RSA 317-A:31 states that all advertisements of dental services shall contain the name of the dentist whose services are being advertised and shall state whether each dentist is a general dentist or, if qualified, a specialist in the named area. The requirement explicitly extends to practices operating under a trade name, and the name and designation must be stated prominently. A branded practice cannot run ads that omit the treating dentist's identity.
RSA 317-A:31 checked 2026-07-02
Chiropractic titles and unlicensed advertising
RSA 316-A:25 makes it a misdemeanor for an unlicensed person to advertise or in any way hold oneself out as qualified to practice chiropractic. A licensed chiropractor may not advertise or allow themselves to be advertised as a physician or a doctor, except in the form Doctor (name), chiropractor. Violations carry criminal penalties and, for licensees, potential license revocation.
RSA 316-A:25 checked 2026-07-02
Consumer Protection Act: benefit claims and discount advertising
New Hampshire's Consumer Protection Act applies to service advertising generally. RSA 358-A:2 prohibits representing that services have sponsorship, approval, characteristics, uses, or benefits that they do not have, advertising services with intent not to sell them as advertised, and making false or misleading statements of fact concerning the reasons for, existence of, or amounts of price reductions. Promotional pricing, was/now framing, and outcome claims in practice marketing all sit inside this statute's reach.
RSA 358-A:2 (II, V, VII, IX, XI) checked 2026-07-02
What this means by practice type
Med spas
New Hampshire has not enacted a med spa specific registration statute. A 2022 bill, HB 1444, would have required medical spa registration and a trained medical director responsible for delegation and supervision of cosmetic procedures, but it died without passage. Med spa advertising is therefore governed by the general standards above: the physician or APRN whose license covers the services is accountable under RSA 329:17, and the business entity is reachable under RSA 358-A:2.(NH HB 1444 (2022), introduced text, bill died)
Dental
New Hampshire regulates dental advertising more specifically than physician advertising. Every ad must prominently name the dentist and state general dentist or specialist status, even under a trade name, and the discipline statute expressly reaches deceptive price claims, superiority claims, and painless dentistry claims. Multi-doctor and DSO-branded practices should audit every ad for the name-and-designation requirement.(RSA 317-A:31 and RSA 317-A:17, II(h))
Chiropractic
Chiropractors in New Hampshire may not be advertised as a physician or a doctor in unqualified form; the permitted format is Doctor (name), chiropractor. Website bios, Google Business Profiles, and ad copy that describe a DC simply as Dr. Smith without the chiropractor identifier run against the statutory title rule.
Longevity and GLP-1
New Hampshire's published board rules do not address GLP-1 or longevity marketing by name, so these programs are judged under the general standards. Advertising a compounded or proprietary weight loss injection without accurately naming it implicates RSA 329:17, VII(h), and benefit or price-reduction claims for membership programs fall under RSA 358-A:2. Telehealth-delivered programs carry the in-person standard of care under RSA 310:7.(RSA 358-A:2)
Telehealth posture
RSA 310:7 defines telehealth as the use of audio, video, or other electronic media by a health care professional in one location to a patient in a different location for diagnosis, consultation, or treatment. A provider delivering services by telemedicine or telehealth must use the same standard of care as an in-person encounter, maintain a medical record, and stay within their licensed scope of practice. Out-of-state providers generally must hold a New Hampshire license or qualify under a compact or endorsement pathway.
RSA 310:7 checked 2026-07-02
Common questions
Can a med spa or practice advertise discounts in New Hampshire?
No health board rule we verified bans discount advertising outright. The constraints are accuracy based: RSA 358-A:2 prohibits false or misleading statements about the reasons for, existence of, or amounts of price reductions, and RSA 317-A:17 makes price deception a disciplinary ground for dentists. A real discount, accurately stated and actually honored, is not prohibited by the statutes reviewed here.
Are patient testimonials and before/after photos allowed?
The New Hampshire statutes we verified do not address testimonials or before/after photos directly. They are governed by the general standards: for physicians, RSA 329:17 prohibits advertising statements tending to deceive or mislead the public or claiming professional superiority, and RSA 358-A:2 prohibits representing benefits a service does not have. Testimonials and imagery that create atypical-result expectations are the practical risk area under those provisions.
Who can own a med spa in New Hampshire?
The board's published statutes do not address med spa ownership directly, and a 2022 bill that would have created a medical spa registration and medical director framework, HB 1444, died without passage. Medical services performed at a med spa remain tied to the individual licenses of the physicians, APRNs, and nurses providing or supervising them under their respective practice acts. Ownership structuring is a question for New Hampshire health care counsel.
Marketing that survives your board
The free growth audit includes a compliance read of your current site and ads against your state's advertising rules.