Utah Advertising Rules for Medical and Wellness Practices
This brief summarizes what Utah statute says about advertising by licensed health care providers. Every entry is drawn from a fetched primary source at le.utah.gov and DOPL, cited with the statute number. It is educational, not legal advice.
Verified against Utah Division of Professional Licensing (DOPL), Physicians Licensing Board sources, 2026-07-02
Educational summary for practice owners. Not legal advice.
False, misleading, or deceptive advertising
Utah Code 58-1-501(2)(a)(viii) defines unprofessional conduct to include practicing or attempting to practice a licensed profession by any form of action or communication that is false, misleading, deceptive, or fraudulent. This standard reaches every profession licensed under Title 58, so it governs advertising claims made by physicians, dentists, chiropractors, nurses, and estheticians alike. The provision is a general prohibition rather than a list of banned phrases, so claims are evaluated for whether they would mislead a reasonable consumer.
Utah Code 58-1-501(2)(a)(viii) checked 2026-07-02
License type must be identified in advertisements
Utah Code 58-1-501.6(4) states that an advertisement for a health care provider's services that includes the provider's name shall identify the license type, as used by the division, under which the provider is practicing. The statute defines advertisement broadly to include billboards, brochures, direct mail, radio and television scripts, telephone directories, and internet websites. Section 58-1-501.6(6) makes a violation of the section unprofessional conduct.
Utah Code 58-1-501.6 checked 2026-07-02
Advertising practice outside medical norms
Utah Code 58-1-501(2)(b)(ii) permits a health care provider to advertise that the provider deviates from medical norms or established practices, including the maladies treated, only if the provider does not guarantee any results, fully discloses the deviation on the provider's website with a conspicuous statement, and includes the provider's contact information on the website. Section 58-1-501(5) sets additional patient-disclosure and consent conditions for actually delivering care that deviates from established practice.
Utah Code 58-1-501(2)(b)(ii), (5) checked 2026-07-02
Scope of practice and competency claims
Utah Code 58-1-501(2)(a)(ix) and (x) make it unprofessional conduct to practice or attempt to practice beyond the scope of the licensee's competency, abilities, or education, or beyond the scope of the license itself. Advertising that promotes a service the practice or provider is not licensed or competent to deliver can therefore expose the licensee to discipline. Superlative or specialty claims should be traceable to the actual license type and credentials held.
Utah Code 58-1-501(2)(a)(ix), (x) checked 2026-07-02
Med spa supervision and on-site disclosure
Utah Code 58-1-506 governs nonablative cosmetic medical procedures such as laser hair removal, defining delegation groups and requiring a supervisor with an unrestricted license to practice medicine or advanced practice registered nursing. The supervisor must ensure the supervisor's name is prominently posted at the facility, a copy of the license is displayed on the wall, the patient receives written name and licensing information for the supervisor and the person performing the procedure, and a follow-up telephone number answered within 24 hours is provided. Failure to comply is unprofessional conduct.
Utah Code 58-1-506 checked 2026-07-02
What this means by practice type
Med spas
A med spa advertising laser hair removal or other nonablative cosmetic procedures operates under a supervising physician or APRN per 58-1-506, and marketing should not imply the procedure is delivered independently by staff who are actually working under delegated supervision. The statute also requires that the supervisor's name and license be posted at the facility and given to the patient in writing, which is a truth-in-advertising anchor for who is responsible for care.(Utah Code 58-1-506)
Longevity and GLP-1
Marketing weight-loss or longevity protocols that depart from conventional practice implicates 58-1-501(2)(b)(ii): the provider must not guarantee results and must conspicuously disclose the deviation and contact information on the website. Prescribing also requires a diagnosis based on adequate clinical information, so advertising that promises a prescription without an individualized evaluation conflicts with the prescribing standards in the same section.(Utah Code 58-1-501(2)(b)(ii), (2)(a)(xiii))
Dental
Dentists are licensed under Title 58 and are bound by the same false, misleading, or deceptive advertising standard in 58-1-501 and the license-type identification requirement in 58-1-501.6. An advertisement naming the dentist should identify the license type as used by the division, and claims about outcomes or specialties are evaluated for whether they would mislead a reasonable patient.(Utah Code 58-1-501.6)
Chiropractic
Chiropractic physicians are Title 58 licensees subject to the general false-or-misleading advertising and license-identification rules. Under 58-1-506(6), a chiropractic physician is not subject to that section's cosmetic supervision requirements for nonablative hair removal when acting within a chiropractic physician's scope of practice and with training specific to nonablative hair removal, which affects how such a service may be presented.(Utah Code 58-1-506(6))
Telehealth posture
Utah Code 26B-4-704 requires a provider offering telehealth services to act within the scope of the provider's license and to be held to the same standards of practice as in traditional in-person settings. Before treating or prescribing, the provider must establish a diagnosis and identify underlying conditions and contraindications, and the statute prohibits diagnosing, treating, or prescribing based solely on an online questionnaire, an email, or a patient-generated medical history. Advertising a telehealth service should not promise a prescription or outcome that these standards would not permit.
Utah Code 26B-4-704 checked 2026-07-02
Markets in Utah
Common questions
Can a Utah med spa advertise discounts or package pricing?
Utah's published licensing statutes do not set a specific rule governing discount or package advertising for health care providers. Any price promotion still has to satisfy the general standard in 58-1-501, meaning it cannot be false, misleading, deceptive, or fraudulent, so terms, conditions, and what is included should be stated accurately.
Are patient testimonials and before-and-after photos allowed in Utah?
The board's published statutes do not address testimonials or before-and-after photos directly. They are evaluated under the general advertising standard in 58-1-501(2)(a)(viii), so they should not be false, misleading, deceptive, or fraudulent, and should not imply typical results that are not representative.
Who must supervise cosmetic procedures a med spa advertises?
Under 58-1-506, a nonablative cosmetic procedure such as laser hair removal is delivered under a supervisor holding an unrestricted license to practice medicine or advanced practice registered nursing, with defined delegation groups. The supervisor's name and license must be posted at the facility and provided to the patient in writing.
Marketing that survives your board
The free growth audit includes a compliance read of your current site and ads against your state's advertising rules.