Wyoming Advertising Rules for Medical and Wellness Practices
This brief summarizes what Wyoming statutes and licensing boards publish on advertising by medical, med spa, dental, chiropractic, and wellness practices. Every rule below cites a primary source read in full. Topics the boards do not address directly are marked as such.
Verified against Wyoming Board of Medicine sources, 2026-07-02
Educational summary for practice owners. Not legal advice.
False, misleading, or deceptive advertising
Wyoming statute lists advertising the practice of medicine in a misleading, false, or deceptive manner as an independent ground for the Board of Medicine to refuse, restrict, suspend, or revoke a license. The provision is codified at Wyo. Stat. 33-26-402(a)(v). There is no truth defense once an advertisement is found deceptive, so the accuracy of every claim, credential, and image in a practice's marketing is the operative standard.
Wyo. Stat. 33-26-402(a)(v) checked 2026-07-02
Claims about skill, efficacy, or value of treatment
The statute separately prohibits making false or misleading statements regarding the licensee's skill or the efficacy or value of a treatment or remedy for a disease, injury, deformity, or ailment. This appears at Wyo. Stat. 33-26-402(a)(iii). Marketing that asserts a treatment works, or works better than alternatives, rests on this provision and should be supportable.
Wyo. Stat. 33-26-402(a)(iii) checked 2026-07-02
Cure claims and guaranteed-outcome language
Under the unprofessional-conduct grounds, the statute treats representing that a manifestly incurable disease or condition can be permanently cured, or that any condition can be cured by a secret method, procedure, treatment, or device, as a violation when the representation is untrue. This is Wyo. Stat. 33-26-402(a)(xxvii)(O). The same subsection, at (E), reaches conduct intended or likely to deceive, defraud, or harm the public, which covers guaranteed-result marketing.
Wyo. Stat. 33-26-402(a)(xxvii)(O),(E) checked 2026-07-02
Fees, discounts, and reimbursement representations
Wyoming does not publish a coupon or discount-specific advertising rule, but the statute makes obtaining any fee or claim for payment of a fee by fraud or misrepresentation a disciplinary ground at 33-26-402(a)(vi), and using fraud or deceit to obtain third-party reimbursement a ground at (a)(xxvii)(T). Price and promotion advertising is therefore permitted so long as the stated terms are accurate and honored.
Wyo. Stat. 33-26-402(a)(vi),(xxvii)(T) checked 2026-07-02
Delegation and supervision of nonphysician staff
The statute makes it a disciplinary ground to fail to appropriately supervise nonphysicians to whom the licensee has delegated medical responsibilities, at 33-26-402(a)(xv), and to delegate to a person not qualified by training, experience, or licensure, at (a)(xvi), or beyond the scope in which both are trained, at (a)(xvii). Advertising a service implies a qualified, supervised provider performs it, so staffing and supervision underpin any service claim.
Wyo. Stat. 33-26-402(a)(xv)-(xvii) checked 2026-07-02
Internet prescribing and the physician-patient relationship
Wyoming statute defines telemedicine as the practice of medicine by electronic communication from a physician in one location to a patient in another, at 33-26-103(a)(xxix). Initially prescribing a controlled substance through the Internet or a similar electronic system absent a documented physician-patient relationship is a disciplinary ground at 33-26-402(a)(xxxiii). Online-intake marketing that implies a prescription without an established relationship intersects this provision.
Wyo. Stat. 33-26-103(a)(xxix), 33-26-402(a)(xxxiii) checked 2026-07-02
What this means by practice type
Med spas
Because injectables, laser, and IV services are medical acts, the supervision and delegation grounds at 33-26-402(a)(xv) through (a)(xvii) govern who may perform advertised treatments and under what physician oversight. A campaign promoting a procedure presumes a qualified, adequately supervised provider is delivering it.(Wyo. Stat. 33-26-402(a)(xv)-(xvii))
Dental
The Wyoming Dental Practice Act lists advertising or soliciting patients, in any form of communication, in a manner that is false or misleading in any material respect as a disciplinary cause at 33-15-112(a)(iv), and treats unprofessional conduct as defined in board rules at (a)(iii). The material-respect standard means a technically true ad can still violate if the overall impression misleads.(Wyo. Stat. 33-15-112(a)(iv),(iii))
Chiropractic
For chiropractors, the statute makes advertising the practice of chiropractic in any unethical or unprofessional manner a prohibited act at 33-10-110(a)(xii), and obtaining a fee on the fraudulent representation that a manifestly incurable condition can be permanently cured a ground at (a)(xiii). Outcome and cure language is the exposure point for this vertical.(Wyo. Stat. 33-10-110(a)(xii),(xiii))
Longevity and GLP-1
Weight-loss, hormone, and longevity marketing sits squarely on the efficacy-claim ground at 33-26-402(a)(iii) and the deceptive-advertising ground at (a)(v), while any online prescribing pathway must respect the documented physician-patient relationship requirement at (a)(xxxiii). Results claims and before/after framing should reflect what the record supports.(Wyo. Stat. 33-26-402(a)(iii),(v),(xxxiii))
Telehealth posture
Wyoming statute defines telemedicine as the practice of medicine by electronic communication from a physician in one location to a patient in another, with or without an intervening provider, at 33-26-103(a)(xxix). Separately, initially prescribing a controlled substance over the Internet or a similar electronic system without a documented physician-patient relationship is a disciplinary ground at 33-26-402(a)(xxxiii). Practices advertising telehealth visits or online prescribing should confirm their intake establishes that documented relationship.
Wyo. Stat. 33-26-103(a)(xxix), 33-26-402(a)(xxxiii) checked 2026-07-02
Common questions
Can a Wyoming med spa advertise discounts or package pricing?
The Board of Medicine's published grounds do not set a discount- or coupon-specific rule. They do prohibit advertising the practice of medicine in a misleading, false, or deceptive manner at 33-26-402(a)(v) and obtaining a fee by fraud or misrepresentation at (a)(vi). Price and promotion advertising is therefore workable when the stated terms are accurate, clearly disclosed, and honored as advertised.
Are patient testimonials and before/after photos allowed?
Wyoming's statute does not address testimonials or before/after photos by name. It does prohibit false or misleading statements about the licensee's skill or a treatment's efficacy at 33-26-402(a)(iii) and deceptive advertising at (a)(v). A testimonial or photo that implies typical or guaranteed results could be evaluated under those provisions, so such content should reflect representative, supportable outcomes.
Who is allowed to perform advertised medical treatments in Wyoming?
The statute does not restrict practice ownership in the advertising grounds, but it does address delegation. It is a disciplinary ground to fail to appropriately supervise nonphysicians given medical responsibilities at 33-26-402(a)(xv), or to delegate to someone not qualified by training, experience, or licensure at (a)(xvi). Advertised services should be performed by appropriately qualified and supervised staff.
Marketing that survives your board
The free growth audit includes a compliance read of your current site and ads against your state's advertising rules.