What Is a New Patient Actually Worth?
Enter a few numbers about your own practice and see, in plain arithmetic, what a new patient is worth and the acquisition budget that value justifies. No invented statistics, no promised results.
Your numbers
Use whatever a typical new patient is worth on their first case or visit.
How many times the first case a patient is worth over the years, counting repeat visits and referrals. Use 1 for a single case.
Roughly what share of revenue is left after the direct cost of delivering care.
Optional. Leave blank to see per-patient value only.
What that is worth
Every figure below is arithmetic on the numbers you entered. Nothing here is invented or promised.
Lifetime value per patient
$0
First case times your lifetime multiple.
Gross profit per patient
$0
Lifetime value at your margin.
Breakeven acquisition cost
$0
Spend up to this to acquire a patient and break even.
Healthier target cost
$0
A 4-to-1 gross-profit-to-acquisition target.
The breakeven and target costs show what a new patient rationally justifies spending to acquire. High-value cosmetic cases justify far more than routine visits, which is why they reward serious marketing. What a program would cost for your practice, and what it could realistically produce, is scoped in a free strategy plan.
Get My Real PlanHow to read this
Does this promise a return or predict how many patients I will get?
No. It predicts nothing and promises nothing. It takes numbers you already know about your own practice, the value of a new patient, your margin, your goal, and does the arithmetic to show what that patient is worth and what you can rationally afford to spend to acquire one. Whether marketing actually delivers that patient is a separate question we would discuss with your real market data.
What is a realistic acquisition cost to aim for?
That depends on your margins and your patience for payback, which is why the tool shows a breakeven ceiling and a healthier target rather than a single number. Breakeven is the point where a new patient's gross profit equals what you spent to get them. A healthier target leaves real profit after acquisition. High-value cosmetic cases can justify a much higher acquisition cost than routine visits, which is exactly why they reward serious marketing.
Should I use first-case value or lifetime value?
Both, which is why the tool asks for a lifetime multiple. A patient who comes in for one treatment and never returns is worth the first case. A patient who returns for years, or refers others, is worth several times that. Using lifetime value gives a truer picture of what acquiring that patient is worth and usually justifies a larger, more patient marketing investment.
Is this a quote for your services?
No. It never shows a price for anything we do. It is a planning tool for your own economics. What a program for your practice would actually cost, and what it could realistically produce, is scoped to your market in a free strategy plan.
Your schedule, predictable
Start with a free growth audit: your rankings, your reviews, your booking flow, and exactly where the patients are going instead. No contract. No pitch deck.